The Seven Benefits of Using SemRush

Semrush is a keyword research tool  with an updated database of over 35 million keywords and keyword phrases that are used to drive traffic to websites.  The data that is represented is pulled directly from Google’s organic search results as well as Google Adwords. It stands to be one of the most accurate keyword research tools available.  So with all of this data, what are the benefits SemRush can offer me?

Compare several sites together
Advertising research
Track many different keyword metrics
Adsense Research
Crawl audit tool
Pin-point accurate ad data
Backlinks
Detailed and in depth look at ad campaign data
Keyword research

SemRush tracks an enormous amount of organic data in Google and Bing SERP’s (search engine results page) You can therefore see exactly where your competitors are ranking in the top 20 Google and Bing results for the 100+ million organic keywords.

Study Your Competitors Ad Text’s.

It’s easy to view your competitors Ad data via SemRush by using their detailed and pin-point accurate Ad data. They track ads through Google and Bing with a wide variety of metrics and data sets including CPC, competition score, positions, traffic, ad text and more.

You can even view your competitors ads. Take a look at the call to action they are using. What kind of deals are they offering.  You can use this information in creating ads for your own pay per click campaigns.  You can visually see what offers are driving traffic to your competitors websites and then make changes to your own ads to turn that traffic around. Helping your campaign to be more effective, thus getting a bigger market share.

Find the Good Long Tail Keywords.

SemRush provides highly accurate, abundant, and relevant keyword data. They are tracking over 100 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

You can view the full report of keywords or you can export them to an Excel spreadsheet.  SemRush makes multiple options available.  Long tail keywords are simply the longer more targeted phrases that people type into the search engines. The competition for general keywords can be fierce. Keyword competition is defined using the term supply. If a keyword phrase has a high supply, it means there are many web pages out there that are using that keyword. The higher the supply, the more competition.  Long tail keyword phrases have many benefits.  For instance long tail keywords are much more targeted to a specific sub topic.  The nice thing about discovering the long tail keyword phrases in your particular niche is they typically have a much lower level of competition, so it is easier to rank within the top ten results of a search engine. Another advantage is that long tail keywords bring in much more targeted traffic. Someone that gets to your website via a long tail keyword is typically ready to pull the trigger on some type of purchase or action. These are usually people searching for things that they already know about or already want. By adding these into your page copy, you are more likely able to pull in traffic that converts at a higher rate.  The downside is that long tail phrases will not typically generate the high traffic numbers of more general keywords. It’s good to have a mix of both. Laser targeted long tail keywords that are for specific searches and more general keywords that have higher traffic. Semrush will allow you to see examples of these long tail keywords. They will also let you export them into an Excel spreadsheet. They also provide the estimated monthly search volume and approximate CPC (cost per click).

Competitor Research

SemRush can be used to review what your competitors are doing online. You can get the same data from their site as you get for your own website. You can see the top keywords they are using and see where they are beating you in search. SemRush also allows you to find out the top 20 pages that are ranking for certain keywords. Instead of focusing on a specific competitor, you can focus on the keywords. That will show you any other competitors that are ranking that you might not even know about. It will allow you to stay on top of what you are doing and what others are doing around you.

Keyword Research for Organic and Paid Search.

SemRush provides some of the best organic and paid keyword research.  Whether you’re building a PPC (Pay per click) campaign or looking to increase your organic traffic, the information is available on Semrush. The keyword research tool has over 35 million updated keywords in its database. This data can be used to build campaigns to outrank your competitors.  You are able to get the insight you need to find what your target audience is searching and what it will actually take to rank for those keywords and phrases.

Semrush keyword search tool has a dashboard, with all of the information broken up into different categories. The keyword summary has the competition level, average CPC (cost per click), search volume and number of results.  They also have a phrase match report that shows keyword phrases with your keyword. They also have a related keyword report.  A good place for other keyword ideas.  Both reports show you the associated volume, CPC and number of results for each phrase. With this information you will learn who your competitors are and what keywords they are using to outrank you on the search engines.  You can even see how much your competitors are spending with Google Adwords. Allowing you to make adjustments to your own campaigns and become competitive.

Keyword Difficulty Tool

Semrush has a keyword difficulty tool. It puts a number to each keyword and shows you the difficulty in ranking your website to it. So the more general, high traffic keyword phrases will have a larger number. This information is important when you are creating additional pages for your website or if you are going to redesign your website. It also is important when trying to target the right people to your website.  This tool will help you put together the right strategy with a mix of lower competition keyword phrases. Phrases that will allow you to reach more people searching for you or your products faster.  It’s all thinking outside of the box. Semrush puts all this data in front of you.

Domain vs. Domain Comparison

Semrush allows you to compare up to five domains in a side by side comparison. Whether you’re comparing your own website and some competitors or you want to look at the differences between your top three rivals. Semrush makes it possible.  With the domain versus domain comparison tool you can see what keywords you have in common. You can also see where they rank for both organic and paid search.  This data can then be used in optimizing the individual parts of your campaign that you’re lacking in whether in content or ad strategy. You will also learn new keywords that you never thought of.

Product Listing Ads

See what your products your competitors are selling the best.  Which PLA’s are performing better than yours.  A tool that will allow you to adjust your campaign to make you more competitive and more successful.  I am a big fan of product listing ads. As a consumer I can see the item I’m looking for along with the price.  If I’m not interested then I’m not going to click on it.  That keeps the advertising cost down. As a retailer I have the chance to compete with the big boys of retail on an even keel.  It allows the product and price to flourish and not the branding of a big box retailer.  The shopper can visually search through multiple websites selling the item they want at a glance.  Plus they get to see the range of prices available.

Bottom Line

Semrush is an invaluable tool. It offers data for all aspects of online marketing.  Whether you are doing competitor research to increase your organic rankings.  Or if you want to see how your product listing ads compare to other websites.  Semrush has the tools you need to create long tail keyword phrases that will send laser targeted traffic your way. Compare your paid search campaign to some of the big box retailers and find your niche to make money with. When time is money, it’s good to have a dashboard  with all the information you need at the tip of your fingers.  Spending time on Semrush will only make your online campaign that much better.  Isn’t that the point, to send the right traffic to your website. It’s hard to do without a tool like Semrush.  I find it invaluable. Thanks Semrush.com

About The Author

Jason Hawkins / http://www.themiamiseocompany.com

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.