Professional Ecommerce PPC Management & SEO
Want to take your Adwords campaign to another level of professionalism? Chances are that if you’re reading this post you have been managing your pay-per-click marketing campaigns alone and its getting to be overwhelming. In most cases individuals that do not have a lot of experience with Adwords and its many advanced features often feel that Adwords is a big waste of money. I’m here to tell you that you are most certainly WRONG! The problem isn’t that Adwords is a waste of money, its that you do not have the time or experience needed to effectively manage your own pay per click campaign.
Did you know that Google Adwords has certification programs and classes for campaign managers who are managing extremely large budgets? The fact that Google Adwords generates over 40 billions dollars a year on clicks should be enough information to logically assume that if it didn’t provide business owners with a profit then it probably wouldn’t be so successful. To many, Adwords is grossly misunderstood and is considered a huge waste of money because of sheer ignorance. If you take the time to learn how advanced and robust Adwords is, then you will see that it is a very powerful marketing software that can literally grow a business without any other form of marketing.
Professional eCommerce PPC Management & SEO Companies
eCommerce websites typically have a lot of product pages and most business owners who own these types of sites want to be the first result on Google when ever you type in a product name that they are selling. The fact is that each product page will require attention from reporting, on page optimization, conversion tracking, data analysis, internal and external linking, content promotion, social signals and more. If you are looking to promote hundreds or thousands of product pages then you are going to need a pretty big staff to get the job done.
Many web agencies that offer SEO or PPC management companies outsource their work to other companies that specialize in content creation, web design, programming etc. An eCommerce SEO company can be hard to find, typically marketing companies are not jacks of all trades but many of them claim to be. You can get more from a company that specializes in search marketing because they have a team full of search engine marketing professionals with a lot of experience. An SEO company that outsources its work to out specialized web agencies are necessarily bad ones, its all about results. When companies outsource services they are generally able to provide competitive prices and many are able to still deliver high quality work. I would not let the fact that a SEO company outsources its content, web design or link building to another company be a determining factor in the decision making process. Things that should be considered a determining factors are:
Getting in touch with a few of the active clients that belong to the eCommerce SEO firm you about to contract is a great place to start doing your research. If the company doesn’t hesitate to share the contact info of a few clients with you then they are probably confident in their abilities with reason. Transparency is also important because if you don’t know what you are paying for then you could be taking a big risk. Companies that still use black hat techniques can end up causing irreparable damage to your domain which can be devastating for a company that relies heavily on its organic presence on search engines. Knowing whether or not you are going to have a project manager that is available at your convenience is important if you are going to be aggressively marketing online, with the constant changes and many moving pieces involved with online marketing its crucial that you can have someone to turn to that is experienced. There are many certifications that companies and individuals can earn like the Google Adwords and Analytics certifications which can provide a great value to the clients they serve. Knowing how to use these marketing tools are crucial and if you have a campaign manager who is certified to use them you gain an upper hand on your competition.
How To Get Your Product Pages To Rank On Google
Why isn’t my website on Google? Many website owners think that when you have an eCommerce website that the product pages should show up on the first page of Google when you search for a product name. This may be the case if you are the only person selling that type of product but the chances of that being so are slim to none in todays competitive world. Having a product page structure that is both search engine compliant and soundly built for converting visitors into customers requires a bit of attention to detail.
The more obvious SEO components of a product page revolve around content, headers, meta data, alt tags etc. But the more important parts are a bit more technical and have to do with user experience and conversion rate optimization. Getting traffic to your website is great, getting your website to rank well on Google is also great, but if you don’t convert any of your visitors into paying customers then its really worthless. User intention analysis is the understanding of what your customers are looking for and how to give it to them in the most efficient way possible. Creating the path of least resistance in the shopping process is essential if you want to maximize your online marketing profitability and this is something that a highly experienced SEO consultant or company will know how to do.
If you want to hear more about how we operate at The Miami SEO Company then you should call one of our certified marketing gurus today. We would love to explain to you how we are a perfect fit for anyone looking for a SEO or PPC management company that specializes in eCommerce marketing. Contact us today!
About The Author
Jason Hawkins / http://www.themiamiseocompany.com
Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.
