Ecommerce SEO is for Ambitious Businesses
To rank first on Google is neither simple nor easy, as the competition in the market place often has similar goals. Ecommerce SEO is for ambitious businesses who don’t necessarily just work hard and for long hours—these businesses work smart.
According to Google’s Search Engine Optimization (SEO) Starter Guide, following best practices make it easier for search engines to understand, crawl and index the content on a website. As the guide and an expert ecommerce SEO company would point out, decisions for the site should first be crafted as to providing the best value for the visitors of the site.
For instance, a company that sells cars should ensure that their website revolves around accessing inventory and reviewing specs. As the core products are provided, the presentation of those products and information on the company can then be designed in such a way to be synonymous with excellent SEO. Consider the following:
They’re [the users] the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.
As a reminder, SEO affects organic search results, not the sponsored content that show up on Google searches. What this means—and keeping with the example of a car company—is that if Daniel Jimenez is looking for a car, the most common starting point is to search on Google. On the Google search engine, Jimenez types “New Hybrid Sports Cars,” which provides the following results: 
The small “Ad” labels are the sponsored content. However, beginning with “8 of the Best Hybrid Sports Cars for 2015,” are the organic search results. An expert ecommerce SEO company can tell you that being the first result takes patience and consistency.
Rules to Implement
To begin, an ambitious company should ensure that their basics are covered, which consists of creating accurate and unique page titles, and to utilize the meta tag.
For the former, page titles should be unique on each page of the site as they inform both search engines and users the topic of a page, and show up as relevant pages to various search results. Best title practices should “accurately describe the page’s content, create unique title tags for each page,” and “use brief, but descriptive titles.”
While for the latter, meta tags are often used as snippets from website pages, as they provide search engines a brief summary as to the contents of the page. Meta tags should be brief, about two or three sentences that are direct. Best practices are to “accurately summarize the page’s content,” and “use unique descriptions for each page.”
Another important rule to implement is navigation, as it helps visitors to a website locate the content they want, and reliably shows search engines a hierarchy of the information that is covered on the website. When considering navigation, the best ecommerce SEO company would tell you that it is important to carefully choose the root or home page. This is often a general page that welcomes users to the site, while also providing an avenue to access more specific content.
Regardless of the page, there should also be a breadcrumb list, which often are on the upper most left or right side of the page that leads visitors to previous pages or the root page. Best practices to consider are to “create a naturally flowing hierarchy,” and to “use mostly text for navigation.”
Lastly, and among the most important rules to consider is to offer excellent content as word-of-mouth buzz builds a positive reputation, naturally improving SEO, depending upon the content. The content should compel a user to want to return to the site, tell their friends, and build brand loyalty. While this sounds difficult, it is possible to accomplish with the help of an expert ecommerce SEO company.
Some things to consider are that within content, keywords should be mixed as this accounts to various search behavior. Other best practices include writing “easy-to-read text; stay organized around the topic; create fresh, unique content; create content primarily for your users, not search engines;” and include anchor text to describe a page and how it relates in the larger picture.
Employee a Company that has Experience with Ecommerce SEO
This article shouldn’t be used as the sole source of information on the best ecommerce SEO practices; rather, as a starting point to improve organic rankings on search engines. To learn more, our blog provides a wealth of additional information; alternatively, simply contact our company where a member from our team can answer any question that you may have on SEO ecommerce. Our number is (786) 375-9981 and we’re open from 9 a.m. to 10 p.m. seven days a week.
About The Author
Jason Hawkins / http://www.themiamiseocompany.com
Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.
