The Best Content Marketing Practices to that Expert E-Commerce Companies Use to Beat Competitors
The rules for communicating your business online to the public at large can be perfected with a company that has experience with ecommerce SEO. The best content marketing practices that expert e-commerce companies use to beat competitors will fatten your bottom line in the long-term. What these practices are and the best methods of their implementation will be explained in brief within this article, focusing on their implementation in WordPress.
Most often, content that is shared with the public is utilized within WordPress. For the SEO novice, WordPress can come across as a scary site. Seasoned users seamlessly publish high quality content that is search engine friendly, but how do they do it? Let’s take a closer look.
WordPress Best Practices
To begin with, the content should have a page title. For both the audience and the search engine crawler, the page title provides briefly what the content in the article will be about. When selecting a page title, it is important to keep in mind that it is less than 65 characters and contains relevant keywords on the subject the content relates to.
Secondly, after providing the page title, a meta description follows, which is a short description of what the article is about in 160 characters or less. The meta description is geared more towards the person than the search engine crawler, thereby should be unique and to the point — writing in the meta description shouldn’t shuffle keywords because of this.
Now to the bread-and-butter, which is the content. At the minimum, content should be at least 300 words in length. Content is something that you can’t fake, and the traffic you receive is often based upon the quality of content. Common rules of writing should be employed, such as providing interesting and relevant material in a readable and engaging way. It is important to also maintain the brand voice throughout the website, which includes the content of new aritcles, giving the writing a signature feeling.
An expert ecommerce SEO company would recommend including product benefits within these articles. This improves the likelihood that the customer will purchase from your company. The logic is that if the customer is on your site, they most likely are interested in purchasing product from your company; therefore, make it easy for them.
One of the best methods of providing quality content is by including information that is both shareable and unique. Often, writers will grab content from one site, piece it into their content, find another site, then piece that content in as well. Truly unique content, such as including your personal experience and testimonials from past and current clients, is preferable to provide.
For instance, Andrew Fatalo, owner of Mobility Scooters Direct, employs our company to assist in their company’s content production. Mobility Scooters Direct is the place to go for people who need assistance in traveling from one place to another, whether it be due to past injuries or morbid obesity. Fatalo’s company has spectacular customer satisfaction, and to showcase this to visitors of his site, we interviewed past customers and told their stories.
Julio was one of these people. He suffered an ankle injury and needed a travel mobility scooter. Due to his advanced age, it took him longer than expected to recover, but he didn’t sacrifice in transportation due to the mobility scooter he purchased from Fatalo’s company. Julio loved his product, shared it with many friends and work colleagues, and also appeared in a video on the site. Telling a story of past customer’s satisfaction provides credibility and allows potential customers to emphasize with previous clients.
Additionally, it is important to reread the document. It is important that the content follow good writing practices. A time tested method is to do so out loud to check for grammar. Alternatively, writing content in the inverted pyramid form will add credibility because it makes it easier to browse the content. As you scan over the content, separate information by including titles within the content as well. By providing a title or headers to separate different sections, it is easier for the reader to comprehend what you are writing and for the search engine crawler to understand key points, thereby ranking your article higher on search engines.
Having finished writing the content, consider adding photos that visually aid in article comprehension. If you do not have any photos, there are many websites that provide free photos that can be utilized. Using photos without permission can land you in trouble and is not a recommended method. Once you’ve selected the photos, ensure that ALT tags are provided, which describe the image, specifically for people who use screen readers like the blind.
After having done that, include internal links within the article. Ideally, you will want to include at least three that point to important pages on your site. It is recommended to place these links on keywords. This also aids in the goal of ranking page one on Google or other search engines.
Hire an Expert E-Commerce Company
Regardless of the size of the company, our team of experts can help. We use proven stratigies to increase conversions on the website. Our decisions are guided by concrete data that we have acquired from various software. As we carefully analyze your site, we are also able to pin point opportunities to increase untapped revenues.
We encourage you to give our company a call today — our number is (866) 886-0374. We’re open seven days a week, from 9 a.m. to 10 p.m. EST. When speaking with one of our skilled representatives, we recommend discussing your previous history, the foundation and values of your company, the best and worst preforming products, competitors and goals. As we learn more, we can provide you with the best service that you deserve. No question is a bad question, and feel free to ask our team for answers on the most difficult issues your company is facing. Customer service is paramount to our success — as of this article, we have a 4.9 rating on Google — as we value each and every client as family.
About The Author
Jason Hawkins / http://www.themiamiseocompany.com
Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.
