An Expert Ecommerce SEO Company Can Provide Good Topics That Increase Google Rank Organically

Content is king.

There is a significant market today to have a business rank organically. Many different businesses compete with one another to rank first on Google search results. While tactics may vary between companies that specialize in ecommerce search engine optimization (SEO), there are firm rules that don’t.

Firstly, one of those rules is that content should be of reasonable to high quality—depending upon your resources and time. While we all want to hit a homerun at each at bat, for many, it is not always possible. Understanding you limits is paramount to success in life and in the field of SEO.

Having a company that specializes in ecommerce SEO allows you to consistently have content, while enabling you to direct your focus to other matters. This is important because Google has web crawlers that scan numerous pages a day. These web crawlers ranking websites that score well on their internal algorithms. These algorithms critique the page for correct spelling, proper text formatting, proper grammar, and more, all to determine how high the page (and website) should be ranked on any giving Google search.

Think of your favorite media outlet, for instance. Chances are, the outlet has a distinctive voice and a range of topics that are discussed on the site. These topics, in essence, define the website to the Google web crawlers. When searching for topics that are related to that media outlet, there is high probability if it is a popular media outlet that it will show up on the rankings.

One detail that separates your favorite media outlet from the typical mom and pop store is that the media outlet is constantly adding new content on a regular basis, while the mom and pop store is uploading content when they can. Having a company that specializes in ecommerce SEO is an advantage that the former can hire to improve their organic ranking.

The content that is created for our clients can highlight popular products or provide an opinion on trending industry news. The key is to write it in a way that makes the reader want to share the content. Utilizing sharable content results in a greater concentration on the content in the article at hand and provides free publicity.

Producing a trending article is challenging, but when you do, it is helpful to analyze what about the content was successful. Was it the angle on the topic? The time and day the article was post? Etc. This is where analytics come to play.

If you are not utilizing Google analytics, you are missing out on important data. It provides a clear and concise picture as to what works, what needs to be followed over the course of a few months, and what clearly does not work. This data can help drive sales because you can pin point fluctuations on the site. If for instance, there is a correlation between website activity usage and sales in store during two or three months in the year, Google analytics helps you discover this trend, allowing you to increase revenue when you send out promotional coupons via e-mail.

Returning to the Mom and Pop store, what should be understood is that for every month they are not devoting attention to SEO, there is a reduction in potential profits. Such as sending out promotional coupons via e-mail, the Mom and Pop store has the potential to increase brand awareness and ROI by utilizing topics in their marketing campaign that resonate with their target audience.

An expert ecommerce SEO marketing company is able to analyze the industry trends and how the Mom and Pop store can best profit from them. This careful analysis significantly prevents counteractive problems from occur. For instance, Client XYZ owns a farming business. While XYZ has a good grasp of the internal workings of the business and their competitors, she does not include writing as her specialty. Therefore, she publishes blog post sporadically and writes on topics that do not always relate to her specific business.

The first thing that a company that specializes in ecommerce SEO does in this situation is use Google Analytics to discover which keywords are trending in her industry. Following that, these keywords help dictate the content the company should be publishing. With past experience, our ecommerce SEO company quickly recognizes trends that suggest the keywords should be updated and does it.

In conclusion, there are many more methods that can be utilized to increase a business rank organically. The selection of good topics is important, because as the old adage goes, “content is king.” To learn more, check out our blog where we’re constantly posting the most important information. Alternatively, if you’re interested in learning additional information, contact one of our ecommerce specialists from our company directly at (866) 886-0374.

Each day, our ecommerce specialists are sharpening their skills becoming more proficient at their job. During the conversation you have, it is important to provide information about your business, such as what you are currently doing for SEO, how many conversions lead to sales and what ideally you would like to have done. The specialists are highly efficient and pride themselves on quickly delivering a plan to increase ROI, while always having availability for their current and new clients, no matter the time or day. Our hours are from 9 a.m. to 10 p.m., seven days a week.

About The Author

Jason Hawkins / http://www.themiamiseocompany.com

Jason Hawkins is the CEO & Co-Founder of The Miami SEO Company. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.